On June 30th the World Bank, along with a number of key partners, will be launching an "
AIDS Media Center". Based in part on the successful "
Online Media Briefing Center" run by the World Bank, the AIDS Media Center will be a "credentialed journalist only" resource providing access to embargoed materials, press contacts, multimedia files, training opportunities, and other resources of interest to journalists covering the AIDS epidemic. It strikes me as a very good idea (although I'm biased since I'm assisting with the effort): journalists get easy access to materials which assist their work, while AIDS organizations get journalist contact information which will assist their outreach efforts. I'm hopeful it will take off.